Tuesday 17:15, 09. October 2018

Sara vs. Siri: The Effects of Digitalizing and Dehumanizing Customer Touchpoints

Inaugural Lecture of Prof. Dr. Anne Scherer

Entering the University after an appointment as professor or after receiving the venia legendi, the authority to teach, is solemnized with an inaugural lecture. You are cordially invited to attend this important initiation ceremony of the academic world! During ‘100 Ways of Thinking’, inauguration lectures will be held on Tuesdays and Saturdays in the Kunsthalle Zürich. The newly appointed faculty members will present their research topics which are as diverse as the University itself.






Related contributions